Starting with a new logo and rethinking and redesigning the dialogue between the end creations and the visual DNA of the label.
The Challenge
Creating and developing a well-defined identity that reflects the style and technicality of the creations and the designer's unique aesthetic vision by maximizing the aesthetic impact of a minimal palette of elements.
The Solution
Being a trailblazer and pushing the limits lie at the core of the Saint E brand. An elegant, crisp, yet distinctive logotype was created, and brand guidelines were rolled out and adhered to across every area of the label.