ROLLS-ROYCE MOTOR CARS
Black Badge Ghost
Black Badge Ghost lives after dark, igniting the rebel within. Powerful, agile, and fearless, it is the most potent manifestation of Rolls-Royce yet — a drive defined by unrelenting force and finesse.
As a Senior Creative Designer at AKQA, my work on the Black Badge Ghost campaign for Rolls-Royce Motor Cars marked the beginning of an exciting collaboration with one of the world’s most iconic luxury brands.
This project, the first in a series of many campaigns, set the tone for a year and a half of creative collaboration with the AKQA team. Together, we pushed boundaries to embody the bold, powerful, and unapologetically modern Black Badge series, celebrating the brand’s spirit through innovative and compelling narrative and design.
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- Execute innovative, effective digital communications and interface design experiences across all platforms.
- Expertise in branding, brand strategy, and understanding design that can be effectively conveyed through all brand elements.
- Maintain and develop the design system to ensure a consistent visual language across digital touchpoints, stay ahead of industry trends, and enhance the client's brand.
- Assist the team in developing and delivering award-winning work for the client, driving change through innovative ideas, creativity, and interactive media.
- Work with and contribute to UX thinking, iterating to improve and enhance the client’s global platform.
- Use design, mock-ups, wireframes, prototypes, style guides and user flows to effectively communicate ideas to colleagues, clients, and other project stakeholders.
- Maintain high accuracy and attention to detail on all web pages and social media posts for Rolls-Royce Motor Cars.
- Author and publish webpages across different markets.
