A plant-based approach to skincare, rooted in science.
Pure Project was created with a simple purpose: to give you and your family clean and safe products to love and use for a lifetime.
role
Creative Designer
The Mission
Establishing an identity and packaging system that can be extended to sub-brands and various product categories from women, men and baby skincare to home products.
The Challenge
Started the project by creating a sub-brand for baby skincare products, Little Pure Project, while envisioning the holistic identity as an inclusive system.