Lando Studio
A contemporary activewear brand with a commitment to sustainable products and ethical business practices.
Between 2019 and 2021, I provided Lando with comprehensive visual design services and directed and managed the development of multiple creative assets across various creative disciplines.
role
Creative Direction & Design
I. BRAND EVOLUTION
In early September 2020, as a team, we decided to recreate Lando Studio's identity.
The Mission
Rethinking and redesigning Lando Studio's corporate identity and visual entity.
The Challenge
To specify deficient elements of the previous brand identity and system, taking the right steps through brand evolution: Starting with a revised logo and icon, creating a well-structured design system that works flawlessly across each channel while keeping Lando Studio's imagery recognisable by its followers and customers.
The Solution
By eliminating the hand-drawn style from the previous artwork, a crisp, minimal, and modern logotype and icon were created for Lando Studio. In line with the brand's ethos, a sustainable, consistent and scalable brand system which encompasses packaging to social media designs was established by revising and expanding the colour palette with earth tones, recreating the use of typography and various layouts.
The Mission
Rethinking and redesigning Lando Studio's corporate identity and visual entity.
The Challenge
To specify deficient elements of the previous brand identity and system, taking the right steps through brand evolution: Starting with a revised logo and icon, creating a well-structured design system that works flawlessly across each channel while keeping Lando Studio's imagery recognisable by its followers and customers.
The Solution
By eliminating the hand-drawn style from the previous artwork, a crisp, minimal, and modern logotype and icon were created for Lando Studio. In line with the brand's ethos, a sustainable, consistent and scalable brand system which encompasses packaging to social media designs was established by revising and expanding the colour palette with earth tones, recreating the use of typography and various layouts.
II. CREATIVE DIRECTION & VISUAL DESIGN
- Serve as brand guardian, continuing to evolve the brand identity,
- Art direction, oversee and direct still life and e-commerce shootings,
- Design and develop online and offline branded collaterals from A-Z,
- Social Media, @landostudiocom, develop consistent yet refreshing layouts and image treatment,
- Web direction, creating design briefs and XD documents to direct developers,
- Researching and proposing new social media and e-commerce marketing strategies, projects and talents that can integrate with the label,
- Creating design briefs,
- Art direction and design for collaborations,
- Commissioning and directing talents: writers, motion designers, UX designers and print houses.
Area of work
Full Brand World
Brand Identity
Creative Direction
Social Media
Illustration
Photography
team
Team Lando
Ezgi Utan, Founder
Begüm Bahçecik, Creative Direction and Design
Dilara Başar, Social Media Management
Gülfem Akten, Copywriter
Erkin Deveci, Web Development
Cihan Unalan, Campaign Photography & Retouch
Ilgın Uze, Motion Graphics
