Canva
Canva is an online graphic design tool that allows individuals and teams to create professional-quality visuals, presentations, and documents using templates and customizable design elements.
As the Creative Lead at Canva for the Turkish market, I oversee a team of 8 talented creatives, driving local campaigns' strategic and creative direction. My role encompasses leading the team, conducting in-depth market research, and ensuring alignment with the global team's objectives. I focus on developing creative strategies that resonate with the local market while staying true to Canva’s brand identity. This blend of leadership, research, and creative vision enhances Canva’s presence in the region.
role
Creative Lead Türkiye
At Canva, we're on a mission to build the world’s most inspiring, diverse, truly local content library globally and empower and inspire design for all.
Design & Leadership
- Addressing diverse, global user needs through championing design quality and relevance in the Canva library.
- Providing leadership in global and local cultural design considerations.
- Campaign leadership: creating briefs based on data and research.
- Produce and integrate effective & efficient design practices.
- Hiring and directing talents to meet partner needs whilst inspiring and developing our talented freelancers to create high-quality designs.
- Review, feedback and publish bespoke elements and templates.
Strategy
- Using data-driven insights and metrics to ensure we’re aligning with company goals.
- Analysing user experience and launching targeted campaigns with relevant prospects.
Area of work
Creative Direction
Research & Strategy
Leadership
Digital Communications
Social Media
Print & Packaging Design
team
Team Turkiye
Designers: Ayşe Ezgi Yıldız, Cansu Topaloğlu, Ekin Işım, Osman İbiş
Copywriters: Ayşim Özgür, Bernis Güven, Bilge Tekin, Sami Abdullah Bakırcı
Contractors: Creative Culture, UK | Designer: Selin Tamer
