Canva
As Country Creative Lead for Türkiye, later expanding my remit across the UK & Türkiye, I spent over four years building and leading an eight-person multidisciplinary creative team while shaping creative direction across campaigns, content ecosystems and product experiences.
My work focused on translating global brand and product strategy into culturally relevant creative systems — developing scalable frameworks that supported speed, consistency and creative quality across Canva’s evolving SaaS platform.
Small and medium-sized businesses were a major audience throughout my role. I led and contributed to creative initiatives designed to help business owners build their brands, communicate with customers and create professional content, translating brand thinking into practical, customisable experiences within Canva.
Across the wider role, I partnered with Country, Marketing, Growth, Product and Content teams from research and strategy through concept development and production, while directing internal creatives, freelance talent, agencies and production partners.
- Set creative direction across campaigns, content ecosystems and product experiences.
- Champion design quality and cultural relevance across global and local creative.
- Build scalable creative systems that improve consistency, efficiency and craft.
- Lead campaigns from research and briefing through concept development and production.
- Hire, lead and develop multidisciplinary creatives, freelancers and external partners.
- Direct and review templates, elements and content across the Canva library.
- Translate global brand and product strategy into culturally relevant local creative direction.
- Use audience insights, cultural research and content performance to identify opportunities and inform creative decisions.
- Partner across Country, Marketing, Growth, Product and Content to align creative work with user needs and business goals.
- Identify content gaps and develop targeted campaigns and creative initiatives for key audiences, including SMEs.
Brand & Content Strategy
Creative Systems
Team Leadership
Digital & Product Experiences
Integrated Campaigns
Canva UK — Debbie & Sons
Template system & production
Media Rights: Canva & Stink Studios
Media Rights: Canva & Stink Studios
