Becoming Duru

Poster design for unorthodox music documentary about the marginal diva, Turkish cult singer Nukhet Duru.

Her fame transcended borders when The Weeknd sampled her iconic song “Ben Sana Vurgunum” in his platinum hit “Often”.

role

Creative Designer

The Challenge

Designing a biographical poster reflecting Nukhet Duru’s story in her most iconic imagery.

Aiming to set up a flexible typographic system that would work flawlessly in English and Turkish languages.

The Solution

After a lot of research on her work and imagery throughout the years, an iconic image, which she also tells the story of in the documentary used on the poster where we see her on the stage, raising her arms, singing and becoming Duru ×

The documentary screened during the 39th Istanbul International Film Festival between 9-20 October 2020.

Area of work

Creative Direction

Typography

Graphic Design

Print & Packaging Design

team

Film Director & Creative Director: Mu Tunç