About – Mojo Eye Studio

I’m a London-based independent design lead with over ten years of experience across brand systems and digital experiences.

I currently collaborate with  Apple London team, helping define the visual language of global campaigns and making sure every detail reflects the clarity and craft the brand is known for.

I lead Mojo Eye Studio, an interdisciplinary design practice specialising in holistic visual identities and experience-led product design. My work sits at the intersection of brand, product and systems — shaping how ideas translate into scalable, thoughtful visual languages.

Working across cultures and regions is central to how I think. I care about nuance — about how design travels, adapts and resonates in different contexts.

I strive to create intelligent, dynamic and beautiful work with a simplified yet considered aesthetic that endures the test of time.