Sample Work:
FluxReach
An AI-led exploration into building distinct, scalable brand worlds at speed. I developed three creative directions — Gold, Silver and Bronze — each with its own visual language, colour system and compositional logic. I used Gemini to generate and refine imagery and gradients, Lovable and Figma Make to rapidly explore web layouts and UI, then art-directed and developed each direction into a coherent system in Figma. Motion was considered from the concept stage rather than added afterwards, allowing each world to behave as distinctly as it looked. The experiment explored how AI can move beyond generating individual assets to become part of an art-directed creative process — while maintaining consistency, craft and a clear point of view across imagery, digital experience and motion.
